romadesignpiu 2007






Modernity and the challenges facing design in a global market will be the topics discussed during these events. The following conferences and seminars will involve designers and famous representatives of the international world of culture. In some cases, these meetings will be held during the exhibitions.

	DESIGN ANONIMO 6.10.07 - h. 18 \| 20 byAlberto Bassi Presentation of “Design Anonimo “ by Alberto Bassi. Showcases industrial products that have become part of our daily life; it illustrates their history, why they became popular.

	THE EAMES DESIGN PHILOSOPHY 5.10.07 - h.16 \| 18 bySabrina Lucibello A tribute to the eternal couple of American designers and architects, Charles and Ray Eames with: Paolo Portoghesi, Rolf Felbahum, Federica Zanco, Tonino Paris, Nicola Di Battista.

	DESIGN FOR FAITH Il design per la spiritualità 7.10.07 - h. 16 \| 18 byLoredana Di Lucchio A meeting to present the results of a research project called "Design for Faith - projects for spirituality" organised by the Graduate Course in Industrial Design of Sapienza University. The projects focuses on the monotheistic religions: Catholicism, Hebraism and Islamism. The experts will participate in the debate on these religions, all represented at the highest level in Rome.

	MADE IN ITALY PER LO SPORT Design Off Limits. From past to future 8.10.07 - h. 10 \| 13 byTonino Paris con S. Lucibello e L.Di Lucchio The main players in the field of Made in Italy apply innovation and experimentation to products to be used in extreme conditions. This will be an opportunity to present the design of the exhibition (MAE - SAPIENZA) that will be held in Beijing during the 08.08.2008 Olympics.

	IL DESIGN PER LO SVILUPPO DELLA COMPETITIVITÀ Industria 2015 8.10.07 - h. 18 \| 20 byLoredana Di Lucchio e Sabrina Lucibello A meeting to discuss the role design can play given the development and competition strategy adopted by the Italian productive system in the framework of Industria 2015. The voice of the protagonists will help us understand the possible synergies between university research, institutions and enterprise.

	DESIGNING IDEAS Quando l’impresa incontra il design 9.10.07 - h. 14 \| 18 byLoredana Di Lucchio Some of the most exciting design-oriented companies talk to young designers, students and the public at large about how they use design: Brand_Experience Design, i.e., giving a cultural and social meaning to the brand; Product_Value Design, i.e., typologically and semantically innovating a product.

	NEW MEDIA DESIGN Comunicazione vs Interazione APERTURA DELLA “ LAND EXPERIENCE ITALY “ Fondazione Valori Italia 9.07 - h. 18 \| 20 byPaolo Valente The rapid develop of new media, the web 2.0 era, the world of communications. A debate between various players who, in their respective fields - virtual (SL), artistic and cultural - will try to reestablish the right 'temperature' of a rapidly evolving phenomenon

	DESIGN_STUDIES Il design tra teorie e progetto 10.10.07 - h. 14 \| 18 byLorenzo Imbesi Proliferating in foreign fields, design has always involved innovation, constantly reconsidering its structures and paradigms. The conference will discuss the relationship between design and project theory and will include a series of interdisciplinary contributions in order to establish how it can be used in different fields as well as its experimental potential.

	INTERPRETI DEL DESIGN ITALIANO Mango design 13.10.07 - h. 10 \| 13 byVincenzo Cristallo There have been many different and authoritative interpreters of Italian design in the fifties, but Roberto Mango is certainly one of the most representative, combining serialisation and artistic expression. Ermanno Guida, his long-time friend and student, illustrates the most salient aspects of his professional work as a designer, interior architect, technologist, researcher and journalist in the book "Roberto Mango. Projects, works, studies."

	ROBERTO CAPUCCI 10.10.07 - h. 10 \| 13 Lectio magistralis by Roberto Capucci designer, on the occasion of the Degree Honoris Causa in Design at Rome University La Sapienza.

	MADE IN ITALY FOR CHINA Design italiano e consumo globale 11.10.07 - h. 10 \| 18 byLoredana Di Lucchio A seminar to present the 'work-in-progress' of the MIUR research "Made In Italy for China," during which representatives of the various universities involved will discuss the results with outside experts and try and identify how it can best support the innovative skills of the Sistema Italia on the global market.

	DESIGNING AMONG REAL AND VIRTUAL 11.10.07 - h. 16 \| 18 byCecilia Cecchini A seminar on the use of Immersive Virtual Reality in design to demonstrate absolutely amazing virtual interactive conditions between man and the environment; these conditions are used to test design parameters, highlight irregularities and optimise performance without actually building physical models, and to move independently thanks to the use of cyber-gloves, helmets and a 3D mouse.

	METRO DOPO METRO L’evoluzione del sistema metropolitana 11.10.07 - h. 18 \| 20 byMassimo d'Alessandro Changes in the "Metro System": from a simple infrastructure to a complex transport system, a meeting place, a hubbub of city life and art. On the background of the debate there's the project for the subway of Rome. G. Bardazzi, A. Bonito Oliva, S. Casciani, P. Desideri, M. Fuksas, F. Bortoli, L. Napoli will attend the conference while M. d’Alessandro will moderate the debate.

	DESIGN FOR MADE IN ITALY From Roma to Lazio 12.10.07 - h. 10 \| 18 byCarlo Martino The seminar will involve the different players in the Lazio region: politicians, administrators, associations, entrepreneurs, designers and design schools will use the three sessions to debate design as a "factor of economic success." The current situation will be a starting point on which to elaborate future strategies.

	ECOSISTEMA URBANO Belinda Tato Serrano \| Jose Louis Vallejo 13.10.07 - h. 10 \|13 bySpartaco Paris A debate on ecosustainability, the fine line between architecture and design using as an example the proposal for the ecobulevar de Vallecas by ecosistema urbano arquitectos.






Modernity and the challenges facing design in a global market will be the topics discussed during these events. The following conferences and seminars will involve designers and famous representatives of the international world of culture. In some cases, these meetings will be held during the exhibitions.

	DESIGN ANONIMO 6.10.07 - h. 18 \| 20 byAlberto Bassi Presentation of “Design Anonimo “ by Alberto Bassi. Showcases industrial products that have become part of our daily life; it illustrates their history, why they became popular.

	THE EAMES DESIGN PHILOSOPHY 5.10.07 - h.16 \| 18 bySabrina Lucibello A tribute to the eternal couple of American designers and architects, Charles and Ray Eames with: Paolo Portoghesi, Rolf Felbahum, Federica Zanco, Tonino Paris, Nicola Di Battista.

	DESIGN FOR FAITH Il design per la spiritualità 7.10.07 - h. 16 \| 18 byLoredana Di Lucchio A meeting to present the results of a research project called "Design for Faith - projects for spirituality" organised by the Graduate Course in Industrial Design of Sapienza University. The projects focuses on the monotheistic religions: Catholicism, Hebraism and Islamism. The experts will participate in the debate on these religions, all represented at the highest level in Rome.

	MADE IN ITALY PER LO SPORT Design Off Limits. From past to future 8.10.07 - h. 10 \| 13 byTonino Paris con S. Lucibello e L.Di Lucchio The main players in the field of Made in Italy apply innovation and experimentation to products to be used in extreme conditions. This will be an opportunity to present the design of the exhibition (MAE - SAPIENZA) that will be held in Beijing during the 08.08.2008 Olympics.

	IL DESIGN PER LO SVILUPPO DELLA COMPETITIVITÀ Industria 2015 8.10.07 - h. 18 \| 20 byLoredana Di Lucchio e Sabrina Lucibello A meeting to discuss the role design can play given the development and competition strategy adopted by the Italian productive system in the framework of Industria 2015. The voice of the protagonists will help us understand the possible synergies between university research, institutions and enterprise.

	DESIGNING IDEAS Quando l’impresa incontra il design 9.10.07 - h. 14 \| 18 byLoredana Di Lucchio Some of the most exciting design-oriented companies talk to young designers, students and the public at large about how they use design: Brand_Experience Design, i.e., giving a cultural and social meaning to the brand; Product_Value Design, i.e., typologically and semantically innovating a product.

	NEW MEDIA DESIGN Comunicazione vs Interazione APERTURA DELLA “ LAND EXPERIENCE ITALY “ Fondazione Valori Italia 9.07 - h. 18 \| 20 byPaolo Valente The rapid develop of new media, the web 2.0 era, the world of communications. A debate between various players who, in their respective fields - virtual (SL), artistic and cultural - will try to reestablish the right 'temperature' of a rapidly evolving phenomenon

	DESIGN_STUDIES Il design tra teorie e progetto 10.10.07 - h. 14 \| 18 byLorenzo Imbesi Proliferating in foreign fields, design has always involved innovation, constantly reconsidering its structures and paradigms. The conference will discuss the relationship between design and project theory and will include a series of interdisciplinary contributions in order to establish how it can be used in different fields as well as its experimental potential.

	INTERPRETI DEL DESIGN ITALIANO Mango design 13.10.07 - h. 10 \| 13 byVincenzo Cristallo There have been many different and authoritative interpreters of Italian design in the fifties, but Roberto Mango is certainly one of the most representative, combining serialisation and artistic expression. Ermanno Guida, his long-time friend and student, illustrates the most salient aspects of his professional work as a designer, interior architect, technologist, researcher and journalist in the book "Roberto Mango. Projects, works, studies."

	ROBERTO CAPUCCI 10.10.07 - h. 10 \| 13 Lectio magistralis by Roberto Capucci designer, on the occasion of the Degree Honoris Causa in Design at Rome University La Sapienza.

	MADE IN ITALY FOR CHINA Design italiano e consumo globale 11.10.07 - h. 10 \| 18 byLoredana Di Lucchio A seminar to present the 'work-in-progress' of the MIUR research "Made In Italy for China," during which representatives of the various universities involved will discuss the results with outside experts and try and identify how it can best support the innovative skills of the Sistema Italia on the global market.

	DESIGNING AMONG REAL AND VIRTUAL 11.10.07 - h. 16 \| 18 byCecilia Cecchini A seminar on the use of Immersive Virtual Reality in design to demonstrate absolutely amazing virtual interactive conditions between man and the environment; these conditions are used to test design parameters, highlight irregularities and optimise performance without actually building physical models, and to move independently thanks to the use of cyber-gloves, helmets and a 3D mouse.

	METRO DOPO METRO L’evoluzione del sistema metropolitana 11.10.07 - h. 18 \| 20 byMassimo d'Alessandro Changes in the "Metro System": from a simple infrastructure to a complex transport system, a meeting place, a hubbub of city life and art. On the background of the debate there's the project for the subway of Rome. G. Bardazzi, A. Bonito Oliva, S. Casciani, P. Desideri, M. Fuksas, F. Bortoli, L. Napoli will attend the conference while M. d’Alessandro will moderate the debate.

	DESIGN FOR MADE IN ITALY From Roma to Lazio 12.10.07 - h. 10 \| 18 byCarlo Martino The seminar will involve the different players in the Lazio region: politicians, administrators, associations, entrepreneurs, designers and design schools will use the three sessions to debate design as a "factor of economic success." The current situation will be a starting point on which to elaborate future strategies.

	ECOSISTEMA URBANO Belinda Tato Serrano \| Jose Louis Vallejo 13.10.07 - h. 10 \|13 bySpartaco Paris A debate on ecosustainability, the fine line between architecture and design using as an example the proposal for the ecobulevar de Vallecas by ecosistema urbano arquitectos.