Il design della Brand Experience
8 | 13.10.07 - h9 | 18 workshop
a cura di Loredana Di Lucchio
Design for company strategies based on Brand Culture. The handson experience of several companies and how they innovate their Brand: an analysis of consumer habits, marketing scenarios, Brand Philosophy, building a claim - everything illustrated like a storyboard.
L'Invenzione del Quotidiano
8 | 13.10.07 - h9 | 18 workshop
a cura di Lorenzo Imbesi
The workshop focuses on the hybridisation of new technologies with the objects and environments of our everyday life to experiment behavioural scenarios and the development of concept/prototypes of objects and interactive services through the introduction of specific hard and soft technologies with multisensorial interfaces.
8 | 13.10.07 - h9 | 18 workshop
a cura di Loredana Di Lucchio
What happens if it isn't IKEA that customises the consumer, but the consumers who customise IKEA? The workshop accepts the challenge and offers young designers the opportunity to contribute their own personal interpretation of some of IKEA's cult products to the collection "World Design IKEA," objects designed for specific social and cultural contexts
Workshops and performances will involve the public in open, interactive spaces. Design off limits is the fil-rouge of this 2007 edition. This topic was chosen to highlight one of the contemporary issues that design has to consider when it envisages future scenarios, when it trespasses beyond its own disciplinary boundaries, when it deals with extreme conditions, when it tackles certain key concepts of the visual and material culture of global society and digital communications such as hybridisation, transfer and contamination.
"..more sound than image…"
10.10.07 - h. 20 | 22 performance
Perhaps, the days of our life are the days of excess, more sound than image. But, are still we able to listen? A german handbook of conversation, a Goldoni's theatrical piece. A german woman, a venetian man. A female actor, Marilù Prati, tries to repeat exactly what she listens.
Design & Sensi
8.10.07 - h. 20 | 22 performance
a cura di Studio Azzurro
Studio Azzurro. Design and the senses is a performance based on their artistic research begun in 1982. It uses recent digital and virtual technologies to express an artistic style, to develop communications which require the active participation of the spectator.
Design & Sensi
10.10.07 - h.20 | 22 performance
Sight is the most advanced of our senses; the one that is more near to our capability of imagining. In fact, to see and to image are synonyms, and the sense is extended and improves its possibilities. Fabio Massimo Iaquone will show us his imagination cancelling our senses to gives us new one ... and with the images there will be the vibrated sound of Miriam Abutori’s voice
A cafeteria food bar and Pop-Uperitif, opening at 7pm, with culinary itineraries, performances and spontaneous installations that tell the story of the relationship between food-senses-design. Accompanied by dj-set, drinks & moving buffet. www.foodhouse.it
DiscoveryRealTime
5 6 10.07 - h. 20 | 22
a cura di Ivana Carmen Mottola
Per RealBar Experience lo chef del canale, Alessandro Borghese, presenta 2 foodperformance: 'A tutto tondo' e 'Nudo e crudo' interpretando Elementi e Alimenti, coinvolgendo gli ospiti in un gioco tutto da gustare.
video-audio project
5 | 13.10.07 - h. 20 | 22
a cura di Ivana Carmen Mottola
VIVARIUM è un gruppo del Sud Italia composto da sociologi, artisti, agitatori culturali e manipolatori visuali, ciascuno dei quali pone a disposizione della comunità vivariense (di Cassiodorea memoria) la propria esperienza e professionalità. Un soggetto collettivo quindi che, multiplo e molteplice nelle sfaccettature del suo agire, attraverso un profondo lavoro d'interpretazione ed immaginazione, opera per una giusta ridefinizione e lettura della realtà circostante. In accordo all'uso altamente espressivo della propria sensibilità, coltivata fino all'"alterazione", i prodotti video ed audio della VIVARIUM crew, e le relative performance dal vivo, rappresentano una soggettiva ricostruzione, ad alta densità visionaria, della Realtà circostante: un lavoro di morbido ispessimento della liquidità sociale in cui siamo immersi, qualche volta connesso alla più pura e semplice dimensione della Reale, molto spesso fatto di elementi ascrivibili ad una dimensione più propriamente Surreale pronti in ogni momento ad assumere caratteristiche proprie dell'Iperreale -. Il lavoro di VIVARIUM sul film, la visual art e l'arte performativa, riflette fortemente, attraverso l'uso delle svariate tecniche utilizzate, le caratteristiche del way of thinking di questo collettivo: la filosofia che indirizza solidamente il loro agire nella vita di ogni giorno.
For ROMA DESIGN PIU' they present - from 5/10 to 13/10 - the attractive misture of two different productions -KINOCULATOR and I PASSIONISTI - both related to the Art of the Cinema and his hybrid derivations: visual art, visual-scape, djing e soundscape in visual ambience.
Fork in Progress | Table Giovanni Scafuro
7.10.07 - h. 20 | 22
a cura di Ivana Carmen Mottola
Some people gulp down their food, others always start on the same side of the plate and manage each mouthful with precise symmetry while others tackle food as if it were the enemy. Eating becomes a kaleidoscope of our deepest idiosyncrasies if not neuroses of our daily life, a phantasmagoria of the absurd relationship we have with parts of ourselves and with those of others. So why then are we surprised when cutlery has its own, perhaps extrovert, perverse or eccentric personality?
Scafuro manipulates different materials - at time more traditional or innovative. This leads him to experiment with new techniques and with a whole host of shapes. But his real inspiration came from a fork: the challenge of a shape as old and archetypal as it was pliable and versatile for him. The fork became his privileged mode of expression, the boundary to contain his research and a compass to guide him.
Pic-Nic Plassè
8.10.07 - h. 20 | 22
a cura di Ivana Carmen Mottola
Massimiliano Rubcich, an Italian of Coratian descent, is amongst other things an interior designer. He has worked for the Tranit Design Studio in Rome and as a cool hunter for the Studio A+A in Milan. His sees his houses as "boxes" in which modern design, with its innovative and technological materials, co-exists in perfect synergy with vintage design, creating a perfect harmony between old and new, yesterday and today, between the way we were and the way we are now.
Allestimento/installazione Experience bar 'Individui'
5 | 13.10.07
a cura di Ivana Carmen Mottola
La sua formazione è della scuola romana. Una ricerca basata sulla mappa concettuale che identifica l'interiorità dell'individuo-artista. Gli itinerari proposti dalla mappa suggeriscono percorsi della mente e del cuore, complessi ma tutti possibili. L'esperienza individuale si a quindi universale. L'opera 'L'ultima cena' instalazione 2007...tessuto latte ceramica immagine fotografica... esplica la quotidianità dello spazio , dove i santi armoniosi condividono il tempo....
Viaggio intorno a una tazza di tè
9.10.07 - h. 20 | 22
a cura di Ivana Carmen Mottola
A journey in a teacup: the flavours, aromas and rituals of the most popular drink in the world after water. A meeting to get to know the leaves, to learn how to use them with sweet or salty foods, to discover history sipping an infusion. Lemon? Sugar? Milk? Advice to choose the best of the best. To make a dress or a necklace. Tea in literature, music, poetry, art and women's battles. Of yes, tea is female. Why? Let's discover why together.
Free Zero | Table Barbara Uderzo
10.10.07 - h. 20 | 22
a cura di Ivana Mottola
I'm interested in creating transient objects where the conceptual part of my work is crucial: I focus on the design and how the wearer will react. I'm inspired not only by precious materials, but also by wood, plastic, paper, wax, edible foodstuffs like chocolate or snow. FREE ZERO are ornaments/objects for the body made out of solid water, snow or ice; this jewellery is self-consuming finally leaving the body free and eliminating shapes and matter.
Cuoche per caso installazione LUDOVICO SARTOR
11.10.07 - h. 20 | 22
a cura di Ivana Carmen Mottola
The installation by Ludovico Sartor is a chromatic visualisation of the flavours a tongue can taste. Compared to the four gustatory areas discovered by science in the tongue, we have to add another two, for a total of six pictorial objects that represent the six flavours a tongue can taste: salty, sweet, bitter, acidic, spicy and tart. The two extra flavours are the tongue's memory.
installazione LUDOVICO SARTOR
12.10.07 - h. 20 | 22
a cura di Ivana Carmen Mottola
Zilla bags are made of materials that are unusual, at least for this type of accessory. Air filters for cooker hoods, vinyl rubber, rubber floor mats, latex for gaskets, rubber sponge, film metal, etc. Very often these materials are familiar, but become unrecognisable when used to make bags - even their conceptual image changes.